Wednesday, July 2, 2008

Chuck Klosterman is my hero.


The man. The myth. Ya love him. Ya hate him. Ya love to hate him.

Here's the guy who inspired me to write about hoopla - Chuck Klosterman. Personally, I've always been into deconstructing low culture/pop culture, but Chuck takes it to a whole new level and invites me to join him there. A few weeks ago when I was digging through some old archives here at my work, I found a really old article about him in a Vancouver Sun newspaper from 2003, and I just couldn't put it down. In the article, Chuck was discussing a book he wrote called "Sex, Drugs and Cocoa Puffs: A Low Culture Manifesto", and the topic for the interview was mainly about advertisements for sugared cereals and how they teach kids that "coolness" is all about exclusivity and social status, i.e. the cereal mascot is always trying to get the cereal for himself and be in the "cool club", but is consistently rejected by the children in the ads.

That's just one example that I found to be completely axiomatic and also comical in a sense. Chuck's writing speaks to me on that mental level in my brain where I often contemplate if I am just secretly insane for pondering the things I spend a lot of time pondering. It turns out, if anything, I am at least as crazy as Chuck. And that's good enough for me.

You can find out more about Chuck here:

http://en.wikipedia.org/wiki/Chuck_Klosterman

Love,

Mrs. Klosterman

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